Antsglobe Technologies

Antsglobe Technologies
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Some may say that the digital marketing trend has been a godsend for businesses who were earlier spending a fortune on getting engagements and conversions online. But now these businesses are faced with a new challenge, i.e., creating a website design that is compatible across a host of devices.

Let’s face it!

The era of the PC as the sole Internet medium is long gone. Netizens now primarily use mobile phones with Android, iOS, and other operating systems. Then there are the tablets, laptops, Kindles, iPads, netbooks, and the likes. And at the core of it, all lay the use of these devices in accessing the Internet for a variety of purposes.

Although it seems like a massive task, websites now have to be made compatible with all these devices. Resolutions and graphics need to be modified to fit the screen of any device and give the user the best website experience. This is where responsive web design takes center stage.

What is Responsive Web Design?

Responsive Web Design
responds to the users’ device and gives a positive viewing and browsing experience. The website modifies itself in terms of size and resolution depending on the device that you’re using. So if you’re using a cell phone, you’ll be viewing the mobile-friendly version of the site where the content and images are resized to fit the smaller screen. This is what makes responsive web design the most flexible of all.

Google has started giving more precedence to mobile-friendly websites in its search results algorithm, which further stresses on the use of a responsive website design. Earlier, developers used to create separate websites for PC and mobile use. That was back when mobile phones weren’t common commodities. However, this wasn’t a very favorable approach as it sent maintenance costs through the roof, not to mention the hassle of handling various websites and managing the SEO for each of them.

Having a responsive website serves the following purposes:

1. The mobile website’s user experience is improved.
2. The website does not just look but works well on mobile devices.
3. Google ranks responsive websites higher in search results, hence beneficial for SEO.

Responsive website design trend has made the option of having a mobile optimized website more approachable.
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