Post - Jan 16, 2020 | Reading Time - 6mins
8 Ways To Increase Sales In Restaurant Business!
The Restaurant business sales graph always goes through fluctuations because of many influencing factors in the market and several other reasons.
If you intend to improve your restaurant's sales, try spending your time and capital in modern methods besides traditional advertisement techniques to increase restaurant sales.
For that, you need to add an extra element in your restaurant business process, services and marketing campaigns to make your restaurant business outstand from your rivals in the market.
With the ever-changing trends in the business, it is necessary to keep up your business with the latest updations in the market, keep your customers entertained and acquire new customers.
We have found some effective restaurant marketing techniques you can employ to build a community of loyal customers, bring more new customers and once you achieve a balance between these two significant influencing factors, you can rest assured of increasing sales in the business.
To keep your customers entertained for longer durations and keep them coming back is the most challenging part of the restaurant business. But employing appropriate approaches makes it far easier. Let's have a glance at each of these effective strategies.
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1. Let Web Technologies Work For You :
The Internet will work for your business advertising campaigns 24/7, round the clock. Majority of your customer base is present online on digital platforms, surfing from one end to another, that too using Smartphones. The primary requisite to increase your business sales is launching an online portal/Website to build a strong online repute and establish a credible source of information about your brand and services.
Launch a beautiful, user-friendly professional business's responsive website, specifically optimized for Smartphones, for enticing new customers and engaging your existing customer base.
Invest in a website built by professionals, as it is highly secured, trusted and comes with SEO compliance. It also has an intuitive interface with great features and functionalities that work accurately on all kinds of devices like Smartphones, desktops, laptops or tablets. Small restaurant business can give a tough competition to their well established staunch opponents, with their strong online presence.
Feature your business on Google to increase your reach. Your customers can easily search for you over the internet. It will strengthen your customer experience if they see your restaurant on Google from where they can directly call or locate your restaurant on Google maps.
Using your Web portal and the Social media pages, you can showcase beautiful pictures of delicacies at your restaurants, keep your audience updated about the new additions in the list of special cuisines at your restaurants, inform about the events at your restaurant, happy hour timings, discounts and offers to attract and retain more customers.
You can also benefit from Email marketing to build a long-term bond with your beloved customers and enhance your restaurant sales. Sending emails is more profitable as you can elaborate in detail about your services and offers to the customers at regular intervals.
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2. Online Food Ordering Services :
Due to busy schedules and late-night work-life, people nowadays prefer ordering food online from home more. Hence, to keep this chunk of the majority in your favour, favour your customers with facilities and comfort they prefer. There won't be any waiting lines and no chance of losing valuable customers. Focusing on customer experience helps in increasing customer engagement thereby increases sales. Apart from that, it will reduce your expense on hiring personnel for your restaurant business. Online food ordering and delivery is remarkably profitable for the restaurant businesses. Usually, customers prefer filling out an online form than making a phone call as it receives orders accurately. Providing customers with many kinds of buying options makes it easy for them to avail your services and increase your sales.
3. Entertaining Events :
Audiences love entertainment. Organizing small events on weekends, special occasions or daily for a certain period like stand-up comedy, musical performances, contests or any interesting events attract more customers at your restaurant on those particular days. Make sure your advertisements about the events reach a wider audience. Hosting such events will bring more potential customers for your business in the long run and ensure increase in sales soon.
4. Focus on Upselling Techniques :
Train your team with proper persuasion techniques to entice your customers with more lucrative offers to increase your restaurant's sales with an easy conversation. Make your customers feel comfortable and familiar with your place. Good upselling techniques let your customers feel relaxed and in control of their decision to order more.
Train your personnel appointed to serve on the table to describe the menu and speciality of your restaurants, urge your customers if they'd like to add another special cuisine with their meal and suggest more things to try without pressurizing them. Giving options for Combo meals offers also support increasing sales for your restaurant business.
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5. No Extra Charges :
Make sure your menu is priced appropriately. Decide on the menu pricing only after thorough market research to avoid losing customers and a decline in sales. Research as per the cost of food, region, demographics, customer preferences and lifestyle. If your target audience is college-going students then your menu pricing must be comparatively low, and you can charge slightly more if your restaurant is located at rich locality, but the costs must be reasonable considering the cut-throat market competition, to build stronger bonds with the customers and maintain the increase in the business sales. Ensure the increments in the prices are small that will not catch the eyes of your customers and it will boost your restaurant business sales and profits.
6. Maximizing Table Turnover Rate :
Good quality of food attracts a good number of customers, providing good services to your customers influences your sales positively. Serving more customers shows increase in sales. Hence, table turnover is a significant part of the restaurant business to retain the customers and avoid waiting lines.
• Organized seating arrangements - Keep a check on daily average number of customer arrivals, expected guests and bookings to manage the flow of customers and service.
• Service Scheduling - Train your servers to handle all the arrived customers at your restaurant and promptly check on them for service. Designing a schedule for your employees helps in proper management of your restaurant.
• Leveraging technology for your business - Employing Restaurant management software like Ants Restro ERP and mobile POS (Point-of-sale) systems support effective management, keeps track of sales, maintains security of the system, inventory management, reporting and eliminate the necessity for workers to carry out the tedious processes like registering the credit cards, discounts to offer, number of visits and others. It makes Restaurant management quite easy and profitable.
• Design a simple menu - Offer limited food items on your menu, to avoid the extra amount of time spent on deciding the order by the customers and on preparing the dish by the chefs for the customer. Simplifying the process will affect table turn around time positively.
• Good Interior - Decorating your restaurants with beautiful furniture, eye-catching stuff and making it look spacious encourage your customers to keep coming back and spend more time. Creating a positive ambience shows a positive growth on your success graph.
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7. Report Analysis :
Installing Restaurant management software or using a POS system will increase your sales drastically. It will assist you in administering your business, manage expenses, add security, generate analyzed reporting of each business module and increase your restaurant sales. It will enable you to generate accurate reports and make more informed decisions. The reports are accessible round-the-clock from all over the globe.
Restaurant management software like Ants Restro ERP is highly reliable and assists in keeping track of customers details, detailed sales reports at all your outlets, number of customer visits, amount of bills generated, offers and discounts applicable, inventory to be re-ordered, payment alerts and many other vital information. Detailed analyzed reports help in making better decisions and earn huge profits.
8. Build a Strong Team :
Apart from the best quality food and services, the other influencing factor affecting sales is your teamwork. Empower your personnel with skills and knowledge to entertain guests and increase sales. Welcome their ideas and suggestions to improve management along with sales. Being part of your restaurant your employees are observing every business process minutely and can bring the best changes in the system. This will make them feel appreciated, valued and encourage them to play their part more effectively.
As earning profits is necessary for all the businesses, the most crucial part of any successful business is evaluating the business processes again and again. The methodologies can be effective at some instance and not that fruitful at the other. It is necessary to keep updating the workings and find more efficient techniques to improve sales. Giving a personalized touch to your every practical business strategy and your every service helps in building a genuine rapport with the customers, leading you to more success.