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Why Social Media Marketing Is Significant In SEO?

why-social-media-marketing-is-significant-in-seo
Post - July 18, 2019 | Reading Time - 3mins

Why Social Media Marketing Is Significant In SEO?

With the advent of Social Media, things have drastically improved in the marketing sector. Social Media has brought up things within everyone's reach regardless of geographical regions, age, gender, social status, etc.

Social Media is an effective communication medium where you can create useful content and share it with others online across the globe within no time. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and many others are boon for the developing Businesses and Marketing Sector.

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• Social Media Marketing (SMM) :

It is a successful advertisement strategy that fosters business growth by launching promotional campaigns for the products and services of the company on social media platforms. Making it reachable to wider audiences around the world, increasing brand awareness. This eventually increases the visibility of your brand in search engines.

social-media-marketing
• Search Engine Optimization (SEO) :

It is the technique that deals with improving the visibility of the website in the Search Engines like Google, Yahoo, etc, by increasing the online traffic on your website, thereby improving the rankings on search results. SEO and SMM go hand in hand. Marketing your products over Social Media grows your visibility on the search results in direct proportion. It has a huge impact on SEO results.

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search-engine-optimization
How Social Media Affects Search Engine Rankings?

1. The content we upload on social media, at regular intervals gets indexed. The web crawlers are employed for indexing the web content, which is then stored in the databases accordingly. But the content must be in relevance to the topics in trend so that the rankings get improved and get more online traffic. If your social media post gets more views or goes viral, it will easily get indexed by crawlers and have more chances to appear on search results.

2. The relevant useful content generated gets frequent positive follow-ups, the good quality content receives better feedbacks making it shareable thereby improving the social presence and repute as a trustworthy entity hence it makes it able to get more back links which plays important role SEO in improving rankings for your website bringing it to the notice of other users as well.

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how-social-media-affects-search-engine-rankings
3. When we clearly know what the audiences need, we can use the right keywords in our social media content. Serving what the user wants is the right practice to build brand awareness.

4. Generating good quality content is the real deal in attracting more followers. The brand new unique ideas which are useful for the audiences stuffed with the right keywords would elevate your website rank in the search results.

5. Making content more entertaining besides being useful helps in engaging the current audiences and makes it interesting enough to be discussed with others thereby making it shareable. Sharing links of the content over other media helps in increasing visibility in search engines.

6. Uploading High-quality relevant images is again of more importance in social media marketing. The more good quality, enticing, useful images are uploaded the more likable and shareable it becomes. Sharing is the main aspect of Social Media Marketing. Well written content engages more audiences it deserves only when it is presented in an attractive format.

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increasing-visibility-in-search
Conclusion :

Social Media strategies when used with proper planning can render many inbound links we cannot get from other marketing methods. Social media is playing the most important role in Search Engine Optimization.

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