Post / Feb 20, 2019
Why you should use Responsive Web Design?
The answer is simple, responsive web design has dominated websites for the past few years, empowering the way businesses build their online presence. A website with responsive web design is a site that is able to adapt the screen it is being used on, regardless of what device it is. The website automatically ajust the design layout or reformats to give the user a better experience, that is well suited to their device and can give your site a number of benefits as well as being in line with Google recommendations.
Responsive web design was introduced back in 2010 and recommended from 2015 onwards. A responsive design can improve user experience, as the amount of devices that connect to the internet grows, so does the number of screen sizes, aspect ratios and pixel densities or whether they are on a desktop or a smartphone or tablet.
1. Improved Webiste Visitor Experience
A responsive website leads to a better user experience. A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate or use because they're forced to constantly pinch and zoom, they won’t stay on your website.
But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms. As a result, their user experience will be better and they'll spend more time on your site. Improved user experience and site usability can then lead to more word of mouth referrals and new customers for your business.
2. An Increase in Website Mobile Traffic
By the end of 2016, mobile web usage had overtaken desktop for the first time, which just goes to show how many people browse on smartphones and tablets instead of a laptop or desktop computer. This highlighted a dramatic shift in behaviour; with website visitors using their mobile devices to shop online, carry out online banking and scroll through social media. Statistics show that in the last quarter of 2017, nearly 52% of all global web traffic originated from mobile devices. That accounts for more than half of all Internet traffic and goes to show that you cannot afford to forego responsive web design.
For these reasons alone, it became hugely important to invest in responsive web design ; your business needs a website that works well on a smartphone or other mobile device screens, due to the sheer amount of people who could be using your website through a smartphone or tablet.
3. Faster Website Loading Times On Every Screen Size and Devices
Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. Thanks to responsive images and fluid grids, it takes significantly less time for a page to load, which has a direct impact on the duration of your user’s visit. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. The same research shows that websites that load fast benefit from more time spent on site as well as improved conversion rates. This speaks volumes about responsive web design importance.
4. Better Ranking and Search Engine Optimization Results
Another one of the advantages of responsive web design is improved search engine rank. As of April 2015, Google takes into consideration the responsiveness of your website as one of the signals that determine the rank of your website in the search engine results page. If your website isn't responsive, the search engine giant will place it lower on the results page whereas it will show up higher if it passes the mobile-friendly test.
5. Google Recommendations
As of 2018, Google announced that they were migrating sites that followed best practice in mobile-first indexing. In the past, Google crawled and indexed the desktop version of a website, but they began to notice that this caused problems for mobile users. Mobile-first indexing means that Google now primarily crawl, index and rank the mobile version of the website. Due to this, it’s more important than ever that you not only have a responsive web design, but also a solid mobile design of your website too.
Benefits and importance of responsive web design
With responsive web design, all content and pages are flexible across all screen resolutions and devices. Whether you’re viewing a website on your smartphone or a laptop, it will be unified and easy to navigate despite the differing screen sizes. Providing an optimal experience for the user across the board, responsive web design means your user can read and navigate the site with minimum resizing and scrolling.
Responsive web design can improve user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website. In a world where so much traffic comes from mobile devices, it’s important that you’re accommodating this factor through your website.
Responsive web design, and mobile-first indexing, is now also important as a ranking factor, as mentioned earlier. Sites that are responsive will generally load faster which is likely to boost your ranking and decrease your bounce rate. Responsive web design can also make social sharing easier, helping you to grow a bigger audience for your brand.
SEO campaigns and website maintenance are also a much smoother process with a mobile friendly website. Responsive web design means you only have 1 website to look after; it’s also quicker and less expensive than making a stand-alone mobile application in addition to your desktop website.
With mobile-friendly websites now being an industry standard, especially thanks to mobile-first indexing, take a minute to ensure your web design is the best it can be.
Get in touch with us today to find out more about making sure your website design is spot on!