What is a Call To Action?
A call to action clarifies to the potential customers which action to choose next and assists in removing friction in leading the user down the sales funnel. Multiple calls can be present on a page to action if there are multiple desired actions for the user to undertake.
A call to action (CTA) is a prompt displayed on a website that directs the user to take some specified action. It is typically written as an action or command phrase, such as ‘BUY NOW’ or ‘SIGN UP’ and generally has the form of a hyperlink or a button. In digital marketing, it takes the form of a text on a button (CTA button) or a web link and in email marketing campaigns CTAs often hyperlink to a web page where the user can follow further actions.