What is landing page optimization?
Landing page optimization (LPO) is the procedure of improving elements on a website to increase conversions. Landing page optimization is the subset of conversion rate optimization (CRO) and involves using methods such as A/B testing to enhance the conversion goals of a given landing page.
Landing pages are required to make your campaign successful. Well-designed landing pages can get engaged with your targeted audience in a better way so you can drive more leads. Basically landing pages are WebPages of your website targeted towards specific subject. This is created to promote a specific offer, topic or seasonal deals. Landing pages can be ranked organically on any search engines and these pages should be optimized for more conversions