What is On-Page Optimization?
The On-page optimization technique is one of the first and foremost task in SEO, where the modifications made to the website to improve its position in the search engine rankings.
On-page SEO is the method of optimizing individual web pages to rank them higher in search engines and bring you more qualified traffic. On-page refers to both the content and layout of a web page. Both are important and can be optimized. (You can compare this to "Off-page SEO," which points to links to your website and other external signals.)