Antsglobe Technologies

What is Business Branding?

Branding is a way of identifying your business. It is way your consumers recognise and experience your business. A logo of a well-established brand reflects its customer service style, business cards, staff uniforms and premises to your marketing materials and advertising.

Branding is the marketing practice in which an enterprise creates a unique name, symbol or design that is clearly identifiable as belonging to that company. This helps in identifying a product/service and differentiates it from other products and services.

Branding is very important because it not only makes a memorable impression on customers but also allows your customers/clients to know what to expect from your business organization. It is a way of distinguishing your brand from the contenders and clarifying what it is you offer which makes you a better choice.


Our Branding Services

Our branding services involve brand logo design, brand identity, brand strategy, brand management and many others.

Brand Strategy

Brand strategy is the fundamental foundation for building a powerful brand. At the core of every successful brand is the policy that governs the brands positioning strategy, brand’s purpose, value proposition, differentiation and complete brand experience. The brand communication procedure is one of the ways the brand manifests itself with costumers. The emerging brand personality must create relevant and meaningful engagement with the customers. Developing the brand strategy includes data analysis, insights, data processing and a method to evaluate the ROI.

  •   Brand Strategy

      Brand Positioning

      Brand Repositioning

      Brand Architecture

Brand Design

Brand design is extremely powerful. It is an extension of the brand strategy. Brand design can be very compelling from the visual identity of the brand to the way the brand is expressed across all touch points will help create lasting impressions. The brand strategy is at the core whereas the soul of the brand lies in its design. The corporate identity of a company is the most visible symbol representing the real values of the brand. Brand design comprises all the aspects of the brand including people and culture to create differentiation and develop a unique value for the brand. Design thinking is not confined to graphics and colours but it encompasses the way the brand fulfils its promise to its customers.

  •   Packaging Design

      Print Design

      Brand Identity Design

Corporate Branding

Increasingly corporations across the board be it small, medium or large, the responsibility towards their customers and society is becoming extremely important. Corporate branding or Branding a corporation is a practice that demands understanding the larger macroeconomic state as much as deeper insight into the micro aspects like company culture. It is about introducing a branded culture in a unique manner that defines an organisation, its values and the attributes. Corporate branding is bringing together everything about the organization, exhibiting through an idea and enabling the design to express the rest.

  •   Corporate Brand Strategy

      Vision, Mission and Values

      Brand Guidelines

Internal Branding

Internal branding is all about motivating employee and aligning every internal stakeholder to become brand ambassadors. Internal branding is as significant as branding for the customer. Brands that are internally aligned can produce better results than competitors. . The perceived value of the brand to be more customer-centric is a differentiator that many cannot neglect. Hence, every employee, every touch point, every interaction becomes crucial, they all speak and deliver the same value.

  •   Tactical Level

      Strategic Level

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