Content Marketing Strategies To Achieve Your Goals Effectively
Content marketing is one of the effective type of
digital marketing for the growth of your business.
In content marketing, you create pieces of content that are valuable for your target audience to attract their attention. You engage them with your valuable content. Help them to make buying decisions and make them a promoter of your business.
Lets see how to create a content strategy to achieve our goals :
1. Setup your business marketing goals :
Clearly define your goals, what do you want from your content marketing efforts. It may be Lead generation, Organic traffic,
Brand awareness, Revenue, Sales, etc.
Marketing goals provide you a roadmap and long term vision. It optimizes your time and makes your efforts valuable. Also it will help you in content creation with proper content calendar strategy.
2. Know your target audience :
Research about your audience from their search terms, what they want. If you are not providing valuable content to your audience, you will fail in achieving your goals. Provide contents that solve the problem of your audience and it will help in reaching your goals.
Points to get remembered when researching about your audience :
a. Audience segmentation :
Define your audience in different subgroups and provide relevant content according to their interests.
b. Demographics :
First collect demographics about your visitors like -
• Marital status
• Children (if any)
• Living status
c. Feedback :
It’s a very effective way to know what your audience wants? Always collect
feedback from your customers
to know what is working and what needs to be improved. By doing this you can improve your user experience also know your KPI’s.
• Ask about your content quality, are they like it or not, If not “why”.
• What they need next.
• Is your content valuable and problem solving for them? etc.
d. Buyer Persona : After collecting all details about your customer create your buyer persona. By creating a buyer persona you can provide target content to your audience.
3. Choose the type of content :
Choose your type of content as per your promoting platform. It may be
EBooks, Case Studies, Videos, Webinars, any Documented content, etc.
4. Content Audit :
Content audit is to identify all the content you provide to attract and engage your audience.Here you should identify the mistakes of your content that you are using to turn your audience into customers.By content audit you can also find your content resources. It saves your time.
Factors to check in a content audit :
Content Title, Spelling and grammatical mistakes, Structure of content, quality of content, quality of images, length of content, length of headings, buyer’s journey, etc.
a. Awareness Stage : In this stage buyers search for solutions to their problem and have a list of questions in his mind. In this stage, you can provide content like videos, blog posts, social media posts, infographics, etc.
b. Consideration stage : In this stage of the buyer’s journey you have to provide content that solves your buyer’s problem and tell answers to all questions your buyers have in their mind. In this stage, you can provide content like newsletters, events, whitepapers, webinars, etc.
c. Decision Stage : When you provide all the relevant and informative content and solves buyer’s problems and questions they have in their mind buyer’s come on the decision stage and make a decision. In this stage, you can provide case studies, pricing, demos, etc.
6. Promotion of content :
By promotion you should increase your content visibility on different platforms and reach enough targeted people. Your promotion may be paid or non-paid. If you are creating content and you don’t have any marketing plan or promotion strategy then it is difficult to achieve your goals.
Promotion is not just about sharing your content on the different available platforms. It is about strategically creating different content for different platforms like on Instagram you cannot post text base content so create content suitable for that platform and audience.
Analyzing your content is also an important part of your content strategy to track your goals.
• For blog post analyze your web page visitors how your content is performing on the website, the average time they read your blog, call to action metrics, referral traffic, bounce rate, keyword ranking, etc.
• For videos analyze watch time of your video, social media shares, likes and comments, subscribers or followers, etc. Different tools are available for analyzing your content like Google analytic, etc.
• For social media analyze reach, impressions, engagement, CTR, etc.
Paid metrics : Quality score of your Ad, Cost per click (CPC), Cost per acquisition (CPA), Return on ad spend (ROAS), etc.
These are the points you have to add in your content strategies to achieve your goals fast and effectively.