Post - Jan 07, 2020 | Reading Time - 3mins

How Instagram Can Be Used For Promoting Our Business In 2020?

Instagram is the 3rd largest social media platform used for sharing visual contents like photos, videos and short stories.A single picture says a thousand words. People love visually appealing more than the long text-based content and Instagram is all about visual content.

Instagram has a big audience base. If your targeted audience is between the ages of 18-34 then you should definitely go for instagram marketing strategy.

More than 500 million people are daily active on Instagram and approximately 60 million photos are posted. 25 million businesses are active on Instagram.

60% people say they discover new products on Instagram, 200 million+ people visit at least one business profile daily. 1/3 of the most viewed instagram stories are from businesses. (DATA TAKEN FROM INSTAGRAM OFFICIAL WEBSITE)

Many great brands have already used Instagram feeds like (lamborghini, audi, reliance jio, tata companies, etc.) for increasing their brand visibility. And get engaged with their audience to take feedback from their customers, etc.

Need assistance? We are here to help you with social media marketing, contact us!

How to do Marketing on Instagram?

There are two types of Instagram marketing :

1. Paid

2. Non paid

Paid Marketing On Instagram :

1. By using Instagram ads :

You can boost your post on instagram through ads and reach your target audience. You can create Photo ads, video ads, story ads, carousel ads, collection ads, ads in explore, etc. on business.instagram.com/advertising/. It’s useful for increasing reach, increasing website traffic, making conversions, lead generation, brand awareness, store visits, etc.

Photo Ads : It is a simple photo ad that appears as a sponsored ad when your target customer scrolls their feed. This ad also includes a call to action like a book now, contact us, install now, know more, etc.

Video Ads : It is a 60sec video ad. And it also appears when your target customer scrolls their feed and it also includes call to actions.

Story Ads : This ad includes an image or video of 30sec duration. And when your target customer sees stories of their following accounts.

Carousel Ads : This ad includes a collection of images or videos appearing on target customer feed.

Ads in Explore : This ad appears when people search for their interest in Instagram search section.

2. By posting your ad on other popular Instagram Profiles :

You can approach other Instagram business accounts which have a good follower base. And ask them to post your ad on their Profile.

3. Influencer marketing :

Many influencers are available on Instagram. By influencer marketing you can increase brand awareness, brand visibility, reach, generate leads, and discover new audiences for your business.

Non-Paid Marketing on Instagram :

1. Create your business profile :

Create a business profile on Instagram and post related to your business, tell people about your brand values, missions and purpose. Tell about your new launching product and services. By creating a business profile, you can track your insights of your post about reach, impressions, shares, comments, saves, etc.

2. Engagement :

Instagram has great engagement metrics compared to other social media platforms. To engage your audience, you should engage with them too. Post content that is valuable and saveable for your audience.

Write a proper caption about the post. Ask questions in your caption. Use a story polling feature. Use specific hashtags in your story and post.

Maintain the consistency of the posts. This will help in creating trust between you and your audience. People will like to purchase and refer your product to others.

engagement-non-paid-marketing-on-instagram

3. Follow relevant account :

Follow accounts related to your business, like their post, comment on their post to increase your reach.

4. Use hashtags :

Use popular hashtags related to your industry to increase your reach and impressions.

5. Manage giveaway :

Offer your followers some gift or money to share your post.

If you are not using Instagram till in 2020 then you miss a big opportunity. Social networking platform like Instagram important to attract and retain potential customers, increase your visibility and achieve your business goals.

Conclusion :

Follow this simple framework, and definitely you not only will you feel better about your time spent on Instagram, you will actually begin to see a positive return on your time invested in the app.

We hope you've learned something new. we hope you are starting to think about Instagram differently and are leaning away from the importance of likes and moving towards the importance of interaction and using Instagram as a true digital marketing tool.

Quick Links