Post - Jan 07, 2020 | Reading Time - 3mins
How Instagram Can Be Used For Promoting Our Business In 2020?
Instagram is the 3rd largest social media platform used for sharing visual contents like photos, videos and short stories.A single picture says thousand words. People love visual content more than the long text-based content and Instagram is all about visual content.
Instagram has a big audience base. If your targeting audience is between the ages of 18-34 then you should definitely choose Instagram inyour business marketing strategy.
More than 500 million peoples are daily active on Instagram and approximately 60 million photos are posted. 25 million businesses are active on Instagram.
60% people say they discover new product on Instagram, 200 million+ people visit at least one business profile daily. 1/3 of the most viewed stories are from businesses. (DATA TAKEN FROM INSTAGRAM OFFICIAL WEBSITE)
Many great brands have already used Instagram like (lamborghini, audi, reliancejio, tatacompanies, etc.) for increasing their brand visibility, Get engaged with their audience and Take feedback from their customers, etc.
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How to do Marketing on Instagram?
There are two types of Instagram marketing :
2. Non paid
Paid Marketing On Instagram :
1. By using Instagram ads :
You can boost your post through ads on Instagram and reach your target audience by creating Photo ads, video ads, story ads, carousel ads, collection ads, ads in explore, etc. on business.instagram.com/advertising/. It’s useful for increasing reach, increasing website traffic, making conversions, lead generation, brand awareness, store visits, etc.
Photo Ads : It is a simple single photo ad appears as sponsored ad when your target customer scrolling their feed. This ad also include call to action like book now, contact us, install now, know more, etc.
Video Ads : It is a 60sec video ad it is also appears when your target customer scrolling their feed and it is also include call to actions.
Story Ads : This ad include image or video of 30sec duration appears when your target customer seeing stories of their following accounts.
Carousel Ads : This ad includes a collection of images or videos appears on target customer feed.
Ads in Explore : This ad appears when people searching for their interest in Instagram search section.
2. By posting your ad on other popular Instagram Profiles :
You can approach other Instagram account which have good followers base and ask them to post your ad on their feed or stories.
3. Influencer marketing :
Many influencers are available on Instagram. By influencer marketing you can increase brand awareness, brand visibility, reach, generate leads, and discover new audience.
Non-Paid Marketing on Instagram :
1. Create your business profile :
Create business profile on Instagram and post related to your business, tell people about your brand values, missions and purpose. Tell about your new launching products and services.By creating business profile, you can track your insights of your post about reach, impressions, shares, comments, saves, etc.
2. Engagement :
Instagram has great engagement metrics compared to other social media platforms. To engage your audience, you should engage with them too.
Post content that are valuable and saveable for your audience. Write proper caption about the post. Ask questions in your caption. Use story polling feature. Use specific hashtag in your story and post. Maintain the consistency of the posts. This will help in creating trust between you and your audience and people will like to purchase and refer your product to others.
3. Follow relevant account :
Follow accounts related to your business, like their post, comment on their post to increase your reach.
4. Use hashtags :
Use popular hashtag related to your industry to increase your reach and impressions.
5. Manage giveaway :
Offer your followers some gift or money to share your post.
If you are not using Instagram till in 2020 then you miss a big opportunity to attract and retain potential customers, increase your visibility and achieve your business goals.