Post - Jan 01, 2020 | Reading Time - 4mins
How Twitter Analytics Work For Your Business?
Twitter analytics helps in targeting potential customers, improve the performance using available limited resources and increase productivity. Twitter Analytics dashboards provide analyzed data, to keep track of marketing campaigns and profile performance. It gives a detailed analysis of strategies that are more productive and which strategies are not serving the purpose of brand awareness.
To see the Twitter analytics dashboard you need to have an advertiser account, for that login to http://analytics.twitter.com and request advertiser status, along with your business and payment details.
Complete the process by setting up a Promoted Tweet or Twitter Card Campaign. Setting up the ad campaign to run on a planned date in future can be cancelled anytime after getting access to Analytics, in this way you can use it freely, without pay. Need assistance? Contact us to know more!
After your twitter account gets into advertiser mode, you can view the Twitter Analytics dashboard; there are four separate divisions available for checking: Tweets, Followers, Twitter Cards and options to switch accounts, in case you have multiple accounts and you can also edit the privileges and permissions for your account.
Twitter analytics enhances your business growth.
Twitter's analytics are metrics available to analyze data collected helps you learn the content performance and how this data can be used to enhance the audience engagement, make better decisions and grow your business. You can improve the content performance by using other features like.
1. Designing twitter campaigns for the specific audience : Increasing reach is important for business marketing but it is more effective when you target the right audience. Twitter analytics provides you with detailed analysis reports on customer or follower preferences based on demographics, location, concerns, professions, shopping habits and other behaviors. These analyzed reports are then used for designing, editing and customizing the ad campaigns and the content to be published so that potential customers and the right audience can be targeted. We would love to help you!
2. Implementing cost-effective strategy for twitter : Twitter Analytics help to determine the best performing tweets; with the help of this analytics we can promote the best content, spending our resources only where user engagement is more. Designing and implementing cost-effective strategies for tweet promotion, and promote only that tweet which performs well. It helps in determining organic traffic and engagement and generating leads.
3. Publishing engaging content for twitter : The trending content should be shared. Twitter analytics helps in studying the content engagement, the number of likes and impressions. With the help of these patterns, we can create content that is appreciated by the audience, and keep publishing similar content for increasing audience engagement. Analyzing the content also describes Impressions and post engagement, keeps a record of audience responses to the type of contents shared like videos, pictures, web links, GIFs and Hashtags. We are available to help you!
4. Consistent content publishing schedule for twitter : Publishing content at regular intervals has more probability to engage more audience. The tweet timings play an important role in enhancing the content performance and engagement. There are particular timings when audiences are more active on twitter. Twitter analytics help to determine the activity status of the audience, and design the schedule of posts to ensure the success of your marketing campaigns.
Twitter analytics provide you with user-friendly and productive aids to measure the effectiveness of your content and marketing campaigns. Need help? Contact us to get the quote!