social-media-marketing-helps-in-lockdown-period

Post - April 03, 2020 | Reading Time - 6mins

Let Social Media Marketing Be A Game Changer In This Lockdown Period!

Coronavirus has given a major blow to our health sector as well as to the economic sector. The COVID-19 health crisis has wreaked havoc on the entire world and continues to destroy innumerable lives in such a short span.

Countries trying to cope up with the corona virus crisis have imposed a lockdown for an indefinite period and asked to work from home to maintain the economic growth. We hope with the help of all the prevention measures and social distancing, we will put an end to this disaster very soon.

Well, you can't put an end to your daily business affairs and most importantly your business growth in such difficult circumstances. Every industry has been gravely affected due to coronavirus. This is the time to think about how you can use your current resources and continue your business from your safe place.

This lockdown is for an indefinite period and there is no clarity about its end. Hence, you cannot rely on the future and wait for all this to end.

You need to search for better ways to operate. Here, we are sharing a few ideas with you and trying to add value to your business process. This will surely help you to engage your customers and increase growth opportunities.

Social Media Marketing is the most effective technique you can rely on for these coming next 3 months or more, to handle your business and get through this coronavirus crisis safely.

A better Social media marketing strategy will help you in growing your business by increasing customer engagements.

As most of the target audience for the businesses are available online and are especially found active on the social media platforms.

It is the right place to get your deals right. To enjoy the benefits from increased customer engagements. Check here, Which Social Media Tricks Will Excel Your Business?

Social Media Marketing is one of the evergreen and fruitful Digital Marketing strategies to increase your brand awareness and conversion rates. You can have a glance at, How Digital Marketing Can Boost Up Your Business? and 8 Tips For Making Your Digital Marketing Strategy Successful!

Check out these interesting statistics about social media and social media marketing.

   • According to the recent researches performed by Buffer analytics, around 73% of marketers agreed that social media marketing has proved very effective for their business growth.

   • Social media statistic uncovered by Global Web Index states that on average a person spends 3 hours on social media networks every day.

   • Currently there more than 3.8 billion active social media users across the globe, that constitutes 49 per cent of the world's population and it is still growing.

Social media is the most used digital network by the world population. So, you must make use of this amazing opportunity to elevate your business growth rates during this coronavirus crisis also, keep your worries at a bay and make optimum use of this lockdown period.

Here we are sharing a few ideas for using Social Media Marketing to help your business withstand this coronavirus lockdown period and grow your business.

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1. Get Your Website Right And Your Social Media Links Active :

The first and foremost thing you must get right is your business website. Why? Because this is your space on the web, where you can display the authentic data about your business, free from all kinds of fake news and adulteration.

The internet is prone to many attacks and unethical practices which can damage your logical assets and Brand reputation. So, it is necessary to have a secured business website with SSL certification, developed from professional web developers to with stand the competition in the market and prevent your business from unethical cyber-attacks. You can have a look at this, to have a better understanding,

• Why Is It Important To Have A Professional Website For Any Business?
• Why Do You Need An E-Commerce Website For Your Retail Business?
• Why Professional Web Designing Company Is A Better Choice?

Integrate your social media page links with your website - To enable your customers, prospects and the target to identify your authentic social media pages, from where your customers can directly communicate with you.

Your customers won't fall for any false news, click baits or any phishing websites. There is a lot of misleading information present over the internet. If you have your legitimate social media links active on your website, you can easily keep your customers and your business safe.

   • Integrate Social media links with your website to enable the sharing of your content.

   • Active social media links will increase leads generation, conversion rates and sales.

   • It will help you to drive high-quality traffic on your website.

   • Consistent traffic drive benefits your SEO rankings and builds credibility.

Have a glance at, Why Social Media Marketing Is Significant In SEO?

You can deliver the right information about your products and services through your social media channels and engage them with its interactive content for a longer duration. Check here, How increasing customer engagements can boost your business growth?

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2. Your Customers Are Scrolling Now, Build Brand Awareness!

After the remote work, Netflix and Chill, after satiating their appetite and interests. Your target audience and consumers spending their time on social media posts and hopping from one platform to another, in search of some entertainment and valuable information.

This is the right time to analyze your customer preferences and publish content as per their interests. Look for ways, by which you can deliver your brand information to your target audience in an entertaining way.

   • Update your customers with the latest updates about your brand and some health tips.

   • Share your special offerings and why you are a better choice than your competitors.

   • Use relevant, warm colored, high-quality images for increasing brand awareness.

   • Visuals content get processed 60,000 times faster in the human mind than textual content.

   • Users have a low attention span, information delivered through visuals will increase audience engagements and conversions rates.

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3. Reach Your Customers With A Personalized Touch!

Publishing personalized content for your customers over social media is quite challenging, but the efforts are worth it. To perform personalized marketing campaigns on social media, you need to have detailed data about your customer base.

Your social media platforms are the best sources of customer data. There you can observe your customer behaviour minutely and learn about customer preferences, lifestyle, location, profession and activity period.

Analyzing and processing this huge amount of valuable customer data will help you in tailoring the best personalized marketing campaigns for your customers. Publishing and scheduling your personalized content at the times when your customers are most active on the social media platforms will help you in improving customer experience and engagements.

   • Increase interactions with your audience by sharing useful, engaging and creative content.

   • Your content must be important enough to initiate discussions.

   • Personalized marketing boosts lead generation process.

   • Brands offering a personalized experience, have observed 80% of the customers base buy their products/services.

   • During this lockdown period, the social media usage statistics have changed and older data couldn't be utilized for effective results. Perform an analysis with the help of social media analytics like Hootsuite, Buffer, Google Analytics or others and give your social media strategy a fresh start. Get the details here, Track All Your Social Media Accounts Using Social Media Analytics Tools!

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4. Which Social Media Network Is Suitable For Your Business?

Before you begin your marketing campaigns, analyze which social media platform will offer you the best results for your business. Every social media platform offers a unique set of features, which can be best utilized well when you are aware of its potential.

Use social media platforms which aligns with your services.

For example, current Facebook and Twitter are the most populated social media platform, with more than 2 billion active users, hence the most effective network to launch your social media marketing campaigns.

   • 98% of the businesses used Facebook for marketing campaigns.

   • Facebook ads are simple, flexible, shareable and best for E-Commerce marketing.

   • You can easily get followers through Facebook ads, invites, promotions, influencer marketing, content and other methods.

According to the survey reports by Hootsuite 98% of the successful businesses used Facebook for marketing campaigns. And 30% of businesses reported that Facebook offered them the highest Return on Investments than any other social media platform.

Another example is Instagram used by more than one billion users, one of the highly addictive social media platforms and the best platform for influencer marketing and most of the brands are utilizing its IGTV video feature for brand promotion.

   • More than 55% of Instagram users belong to the age group between 18 to 24 years browse Instagram frequently.

   • With Instagram features, you can precisely target your audience.

   • Tagging your products and advertising through Stories will help you to reach and entertain your existing customers and new audiences.

   • Make use of your niche-specific hashtags (maximum 30 per post) to target the right audience.

   • Wednesdays get the maximum engagements on Instagram. And time slots: 11 AM to 1 PM and 7 PM to 9 PM are most active hours as per recent surveys.

That is your customers and target audience spend a huge amount of their time on popular Instagram networks. Analyze your business processes, competitors in the industry and every social media network which you can use in the best way possible to earn more profits.

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Wrapping Up!

Social media marketing is one of the most effective and beneficial forms of digital marketing you can practice from anywhere and anytime. And most of the business experts and marketers are of the view that it is the most influential medium through which you can generate more leads, increase your reach and growth rates.

If you are a small business and have limited resources, capital or marketing budget you can make effective use of social media marketing and run your business smoothly. With a proper social media marketing plan, you can directly communicate with your target audience, engage and empathize with them during these testing times and earn their loyalty for your brand.

We hope that the right implementation of Social Media Marketing in Coronavirus and Digital Marketing during Coronavirus for your business will help you to overcome the loss and prevent further losses during this lockdown period. Social media marketing will provide you with ample opportunities to continue your business growth and refine your existing marketing strategies! In case of any queries, you can communicate with us, we are available to help you.

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