Post - Jan 11, 2020 | Reading Time - 5mins
Digital Marketing Trends You Must Know In 2020
With the ever evolving ambitious business projects, innovation and application of new digital marketing trends for 2020 will bring more productive outputs. Hence tops the priority list of every business venture in 2020.
Like every business enterprise, you also aspire to withstand the competitive online market at present. For this you must become accustomed to the swiftly developing profitable changes in digital marketing. After witnessing the uncertain customer behaviour patterns, preferences and ever increasing demands. Marketers can no longer trust the old strategies or marketing techniques in the hope of reaping the same projected profits.
To achieve more success this year, we suggest you to equip and employ the new technological advancements in your marketing campaigns. Need assistance? Our expert digital marketing team would love to help you!
Also check out, 8 Tips for making your digital marketing strategy successful!
1. Artificial Intelligence driven Advertising :
This can also be called as Programmatic advertising where Artificial Intelligence is employed to automate the ad buying process. And hence you can target a more specific audience and prospects for your business.
An example of programmatic ad buying is Real-time bidding. Where ad inventories/spaces are purchased and sold based on impressions through an automated mechanism. Introducing automation in digital marketing processes will reflect positive effects on other business processes.
Programmatic advertising campaigns take into account more than hundred of metrics like keywords, demographics, regions, customer habits, lifestyle, time-slots and many more. It is to personalize advertisements and target the right audience more precisely based on the customer data.
Automation will make the entire marketing mechanism efficient, economical and quick. And it will result in higher conversion rates, minimum customer acquisition costs and increased returns on investment. Want to know more? We would love to help you!
2. Artificial Intelligence driven Chatbots :
The AI-driven Chatbots are trending and the most interesting part of digital marketing. It will remain an influential factor in digital marketing strategies in 2020. This AI based technology employs instant messaging bots or programmed chat messengers in real-time.
It is based on a set of rules, customer data, analyzed market reports, company's products/services and other vital information. It can efficiently handle customer queries and resolve customer issues round the clock without any human interference.
Automated chats will engage your customers/site visitors and respond to their queries. Along with that it will learn customer behaviour and analyze the customer data suggesting better marketing inputs and increase profitability.
Reports show that Chatbots will assist more than 80% of customer care by 2020. Major benefits of Chatbots are round-the-clock service, quick responses to customer queries.
As the majority of customers prefer chat facilities rather than calling to customer support. It is a time saving and more intelligent way to communicate.
Surveys show that more than 70% of Businesses are about to utilize this virtual assistance for their business. As its responses are accurate, available 24/7 and keeps track of the customer's buying journey.
Need help? Contact us, we are available to help you!
3. Lens- Visual Search :
Businesses are about to invest in Visual search features for improving the customer experience. Where the audience/customers can upload an image of the product they wish to purchase and search. The mechanism will provide the user with more specific results.
For example, brands like Pinterest's Lens now approves more than 2 billion fashion objects and influences the majority of search results. In partnership with brands like Samsung to induce visual search in its latest mobiles/smartphones. It is to target the right audience for the products that they are searching.
Another example is of Google Lens which is a visual search engine. It recognizes things/objects like a book or painting through the smartphone camera or an uploaded image.
4. Voice Search :
Voice search is a highly used feature by the customers, reports suggest more than 50% of product searches will be done through voice by 2020.
Voice search provides customers more comfort and instant response to their search, saving their efforts and valuable time. These AI-driven Voice searches are smart and efficiently locates the user requirements and provide relevant data.
Brands like Dominos and Paypal have employed voice search for improving customer experience, building brand awareness and optimizing search results. Errors made by these virtual voice assistants have been reduced considerably. Voice search enhances customer engagement.
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5. Progressive Web Applications (PWAs) :
These are interactive websites that operate similar to mobile apps. Where they offer features of a native mobile application and load quickly. It shows push notifications, different modes, device in use, platforms etc. Progressive Web Applications enhances audience engagement and provides opportunities for revenue generation.
6. IoT Advertising :
The Internet of Things (IoT) is having its influence on every scope of our lives. Right from home appliances, mobile devices, wearable technologies to smart cars, everything is getting connected to every other thing through technology. This development has enabled digital marketers and advertising agencies to collect a huge amount of customer data.
It is about their likes and dislikes, their lifestyle, whereabouts, profession, about people they hang out with and almost everything. Which is then utilized for tailoring effective brand marketing strategies, advertising and business growth.
7. Social Media Marketing :
In 2020, You can add more efficiency to your marketing strategies by leveraging the benefits of Social media marketing. This is an effective strategy which plays an active role in influencing the audience, targeting the right prospects and generating leads.
The power of social media is Interactive content like Video content, Surveys, Polls, Quizzes, Contests, live video and much more. Along with that visual content wins the attention of the crowd and keeps the audience engaged. Social media marketing should be executed in a genuine way for educating the masses through good quality content. It helps in building a community of loyal customers.
As per many reports, socialization of your business brand is necessary to grow genuine rapport with the audience. For example, Instagram planned to removing likes feature after realizing the adverse effects of seeking social validation on mental health, Instagram has started focusing on inculcating good human values to connect with their audience in a better way.
Also check out Why Social Media Marketing Is Significant In SEO?
8. Video Marketing :
Adding video marketing to your 2020 strategy can greatly benefit your business. Did you know that in the next few years, 82 percent of commercial Internet traffic will come from video? But what does this mean for your business?
Video isn't going anywhere, so if you don't hop on the video train soon, you're gonna be left at the station. We have some tips for growing your video marketing strategy in 2020 and beyond. If you want your videos to stand out, you have to understand your audience's viewing habits.
First, know which platforms people use to watch videos. We all know the biggest player is YouTube. People view more than a billion hours of video every day on YouTube.
Of course, just because YouTube is on the rise doesn't mean you should ignore your other social platforms. Facebook and Instagram posts with video do tend to get more engagement depending on your type of business and your goals.
You may see success from posting videos on LinkedIn. Aside from where you post, your engagement rate will also depend on your video length. Whereas a 10 minute video will probably perform well on YouTube.
Second, know what devices people use to watch videos. You should create web videos with a mobile first mindset. People watch videos on social media, and where do they access social media? Their phones.
You might still get a decent amount of views from desktop computers. So you shouldn't isolate that segment of your audience if it's still present.
The second big thing with mobile video: a lot of people watch without sound. 92% of people surveyed in the US view videos without sound on mobile, so the solution to this is captions. If you caption your videos, you're giving people a way to watch your content without turning up the volume.
Third, understand how people search for videos. In 2019, search intent mattered a lot. It matters just as much in 2020. Someone searching for "update your website" on Google might be looking for an explanation of why they should.
You'll see some results focused on the why. But if you search the same term with YouTube, you'll see the results go further with the how.
Videos are visual and the topics you cover should reflect that. It makes much more sense to create a video showing people how to update their website. If you incorporate video into your 2020 marketing strategy, you're sure to have some wins for your business.
9. Influencer Marketing :
Almost 71% of marketers agreed that influencer marketing is a great idea and only 5% of markers thought that it is a bad idea.
So, it is a great idea to involve influencer marketing in your Overall marketing strategy. Using influencer marketing if you choose the right influencer you'll have more and relevant audience reach. And if they have an audience that clicks well with your product and has synergy with the messaging then your campaign is easy-peasy.
There is a lot of cost so you'll be saving on your content marketing. Because on the influencer side they'll be creating all the content. And all you're providing is a product or service with the endorsement they need in order to promote it.
Before you go into partner with an influencer a few things you need to take care of. First, don't choose relevant influencers. Having irrelevant influencers you will just lose your budget and time.
Second, partner with multiple influencers to compare your campaigns. Third, be ready with your campaign analysing tools or team. Keep an eye on where and how they are introducing your product. So that your campaign will go all right.
Follow these tips and invest a few budgets for influencer marketing campaigns to increase your audience reach. And definitely you will get tremendous benefits in your revenue.
These leading digital marketing trends will benefit you in 2020. To gain an edge over your competitors, it is necessary to bring in better changes in our existing marketing mechanism to reap better results. Strive to revamp your older technologies, tools and methodologies with new ones to achieve the success your business deserves.