Post - Sept 18, 2019 | Reading Time - 5mins

Track All Your Social Media Accounts Using Social Media Analytics Tools

Considering, Social media's dominance all over the globe, Social Media Marketing has emerged as one of the most effective business marketing tactics. Vital information about the products, services and businesses can be effectively conveyed to the target audience in details within a short period.

Thus, social media is the best medium for conducting advertising campaigns, increasing brand awareness and audience engagement. These advertising campaigns need to be analyzed and configured from time to time for getting optimum results.

Social Media Analytical tools are used to analyze all the data collected from social media platforms and get insights about the content performance and design the marketing strategy accordingly.

Analytics tools are used along with the social media management tools which are used for planning the schedule for the social media content. Check here, which social media tricks will excel your business? and why social media marketing is significant in SEO?

There are many paid and freely available social media analytical tools which help in improving the performance of the marketing content. You can use social media data analysis tools for tailoring the best marketing campaigns. It helps in keeping track of your social media performance.

Here, we are mentioning some of the best free and paid Analytical tools for social media platforms. Know what our experts have in for you- Request a Quote!

1. HootSuite : It is both a social media analytics tool and management tool along with that it can be used as a listening and publishing tool as well. Its primary function is checking the content performance, increasing the reach of the content to get consistent audience engagement, which enhances the effectiveness of your marketing campaigns. It can analyze most of the social media platform's content based on various metrics and demographics.

This social media analytics tool can analyse most of the social media platform's content based on various metrics and demographics. You can check the content performance on all the social networks.

Have a glance at this, How digital marketing can boost up your business? And 8 Tips for making your digital marketing strategy successful!

Features Available : Options available to customize the performance reports using more than 200 metrics provided and convert them into Excel, PowerPoint or PDF formats.

Can keep the track of brand mentions efficiently by combining other tools like Brandwatch.

Works on : Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

Analytics for free : 30 days free trial pack, with key metrics, real-time reports, and performance measurement.

Available Options : $19, $99, $599 monthly plans, and enterprise edition.

Know what our experts have in for you- Request a Quote!

2. Buffer Analyze : It is another effective social media analytics tool available that helps in better decision making, scheduling and improving the content performance, by suggesting better options.

Features Available : Easy and quick performance report creation, effective content marketing strategy recommendations, and other metrics.

Can keep the track of brand mentions efficiently by combining other tools like Brandwatch.

Works on : Twitter, Instagram, and Facebook.

Analytics for free : 14 days free trial, with key metrics, Post content and Stories analytics, Insights on audience engagement, professional report developer.

Available Options :$35 and $50 monthly plans.

Know what our experts have in for you- Request a Quote!

3. Sprout Social : It is a cross-channel social media analytics and one of the great social media management tools. It can perform qualitative analysis of the content on multiple social media platforms and reviews Hashtags and keywords. It builds intuitive professional performance reports.

Features Available : Analysis of task performances and report building, Analysis of paid marketing campaigns on all the platforms, collective reviews of all social media profiles.

Works on : Facebook, Instagram, Twitter, Pinterest, LinkedIn

Analytics for free : 30 days free trial with professional report builder, for all the social media platforms and task performance measurements.

Available Options :$99, $149, and $249 monthly.

Know what our experts have in for you- Request a Quote!

4. BuzzSumo : A social media analytics tool used by content marketers for designing the marketing strategy. It is a cloud-based application which analyzes the content performance and engagement with the help of available metrics.

BuzzSumo analyzes content performances and improves the growth rate. You can assess the activity period of your audience and customer preferences over the social networks.

Features Available : Keyword mention tools, keep track of top-scoring content, can compare the keywords to use to get the higher ranks, content analysis reports, building domain reports and advanced trending filters.

Works on : LinkedIn, Twitter, Facebook and Pinterest.

Analytics for free : 7 days free trial with features like content alerts, competitor analysis & comparisons, social back-links, data curation and analysis reports.

Available Options :$99, $179, $299 and $499 monthly plans and enterprise edition.

Know what our experts have in for you- Request a Quote!

5. Keyhole : It monitors and keep track of various events like marketing campaigns, brand mentions, social conversations and influencer activities. It monitors trending Hashtags and keywords, help you increase your reach and track top-performing content.

Features Available : Predicting the ad campaign's performance, Analyzing audience response for the content, keeps track influencers' accounts, and performance.

Works on : Twitter, Instagram and Facebook.

Analytics for free : 7 days free trial with features like getting Audience insights, response analysis, comparing brands and identifying the trends.

Available Options :$49, $99, $199 per monthly plans can be customized.

Conclusion :

Social media analytics tools like Google analytics, twitter analytics, etc. must be employed to design your marketing campaigns.

These tools will help you to analyse the demographics, customer preferences, activity period, target audience and much more.

For instance, you can track your Facebook ads performance, Facebook page performance using social media analytics or analyse Twitter content performance using twitter analytics. Check here, how twitter analytics work for your business? And How Instagram can be used for promoting our business in 2020?

Adding automation in data analysis saves your time, money and efforts. You can amplify your growth rates and audience engagements using Social media analytics tools.

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